Last week, after regular browsing I finally liked a winter jacket and placed an order via Amazon. 

On the next day, the seller of the jacket called me to ask about the size of the jacket I wear.  I said, I selected  medium. The lady said, it would be helpful if you could message the size of your shoulder, waist and chest. I can’t forget how politely she responded, ‘In this way we can dispatch jacket of perfect size for you.’ 

The jacket was delivered two days before. I very much liked the jacket. The quality and the standards matched with the specifications and reviews given. 

Yesterday, I showed the jacket to one of my friend. And she was extremely upset about my decision to place such an order. She said, ‘how can you spend so much on a jacket manufactured from a local company? In the same price range you could have got a branded jacket!’ 

As I am not a brand conscious person, her response didn’t affected me. However, it left me thinking the significance of brand value in our lives! And what about the branding of inhouse, local manufacturers? What about the concern shown by the seller towards me (customer)? What about actually supporting the Make in India move! 

Whatever it is, I am enjoying unbranded winters 🙂